People Investing in People

People Investing in People

01: Branding

Fourteen professionals working in philanthropy across the United States were invited to People's Liberty for a discussion on the challenges and opportunities that surround individual-focused investment. The name of the event was already decided: People Investing in People; what they needed was a visual brand to match.

Initial ideations explored icons, patterns, and color palettes that conveyed a sense of coming together to create a larger picture (representing the event itself as well as the nature of work its participants are involved in).

People Investing in People

People Investing in People

01: Branding

Those initial explorations were a bit too playful for the tone of this event, leading to a purely typographic approach as the solution. The typeface chosen is Archer, which is the secondary typeface in People's Liberty's own brand that has now been brought to the forefront, creating a distinctly new visual style that still feels close to home. The purple and silver palette offers a refined yet lively personality that complements the letterforms.

People Investing in People

People Investing in People

02: Email Blasts

In the months leading up to the event, weekly emails were sent out featuring a short bio on each of the attendees.

People Investing in People

People Investing in People

03: Welcome Kit

Building on the anticipation generated by the emails, a welcome kit was mailed out to all participants a month prior to the event.

People Investing in People

People Investing in People

03: Welcome Kit

The kit consisted of an event itinerary, personalized greeting card, pre-addressed postcard with a checklist for meal options that was meant to be mailed back, envelope of cards, and copy of the Reptiles+Rainbows guide to Cincinnati — all held on a clipboard that recipients were encouraged to bring with them to the event.

People Investing in People

People Investing in People

03: Welcome Kit

In the envelope were cards featuring headshots of each participant, solidifying the familiarity established by the emails.

Headshots were illustrated by Philip Valois.

People Investing in People

People Investing in People

03: Welcome Kit

The reverse side featured the city where each participant was traveling from.

People Investing in People

People Investing in People

04: Summary Report

The day of the event, photos and notes were captured and compiled into a final report summarizing the discussions that were had. This report was also mailed to the participants.